# Client Disclosure Script (AI creative)

## Route A — Disclose (recommended for regulated / risk-averse clients)
"We're producing your creative with an AI-assisted UGC pipeline. That means we can test
10x the angles at a fraction of traditional UGC cost, and iterate in hours instead of weeks.
Every asset passes a realism QA before it goes live, and nothing ships without your sign-off.
The point isn't 'AI' — it's creative volume, which is exactly what the algorithm now rewards."

## Route B — White-label (creative is a deliverable; method is your IP)
"Creative production is handled in-house through our proprietary pipeline. You'll approve every
concept before launch. Turnaround is 48 hours per batch." (Don't over-explain the stack; you sell
outcomes and volume, not tools.)

## Handling "is this AI?" head-on
"Parts of it, yes — the same way most big brands now use AI in production. What matters is it
passes as native UGC, it's brand-safe, and it lets us test more angles than any creator roster could.
Here's a sample — tell me if you can spot which parts are AI." (Then show a QA-passed clip.)