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The Ads Shotgun

Work the four modules in order. Block a weekend, load all 12 styles, fire a full batch at one product, and let the algorithm pick your winner. That's the whole game.

01 The $1/Video Pipeline

One toolchain, your own API keys, no credit trap. Run these five stages for every shell.

  • Image / scene: gpt-image-2 (fal) or Midjourney. Lock ONE reference for consistency.
  • Voice: ElevenLabs v2, light disfluencies + phone-mic treatment for realism.
  • Motion / lip-sync: fal Omni Flash (i2v) or HeyGen. 8–10s clips, stitch.
  • B-roll: gpt-image-2/edit + Omni Flash for product/context cutaways every 3–5s.
  • Assemble + captions: CapCut / Remotion. Export 1080x1350 + 1080x1920.
COST/VIDEO: image ~$0.04 · voice ~$0.10 · motion ~$0.40 · b-roll ~$0.15 · edit $0 = ~$0.70–1.20. vs $150 creator or $110/mo credit tool.

02 The 12-Style Vault

Each shell = when-to-use + the copy-paste prompt chain + a real example. Point at your product, fire.

  • 1. UGC Talking-Head — native selfie testimonial, the workhorse.
  • 2. Breaking-News Chyron — fake local-TV still, LIVE bug + ticker.
  • 3. ShamWow Infomercial — late-night pitchman energy.
  • 4. Better-Call-Saul Spot — cheesy local-lawyer parody.
  • 5. GTA Trailer Parody — HUD, wanted stars, Pricedown font.
  • 6. Cartoon Scene — adult-animation sitcom style, meme-native.
  • 7. Claymation / LEGO — tactile stop-motion product look.
  • 8. Low-Poly 3D — clean faceted indie-game aesthetic.
  • 9. 2D Explainer — flat-vector whiteboard "how it works."
  • 10. Green-Screen React — react to a stat/headline, cheap volume.
  • 11. Founder Direct-to-Cam — origin-story authority angle.
  • 12. Viral-Ad Clone — swap your product into a proven winner.
↓ Download the full 12-Style Vault (with prompts)

03 The Realism QA Pass

Run this before ANY shell goes live. This is what keeps AI ads out of the uncanny valley.

  • Hands & objects: scan every frame; no extra/melted fingers.
  • Lip-sync drift: watch mouth vs audio at 0.5x; >2 frames = recut.
  • Dead eyes: add blinks/cutaway if the stare is frozen.
  • Hallucinated text: real or blurred labels only — garble is an instant tell.
  • 3-second test: first 3s on mute must stop the scroll.
↓ Download the printable QA checklist

04 The Shotgun Method + bonuses

  • The Shotgun Method: fire all 12 styles at ONE product, name them [style]_[hook]_v[n], launch as one ad set, kill under 1.0 CTR, pour spend into the winner.
  • 50-Hook Swipe File: scroll-stopping first lines for any shell.
  • Client Disclosure Script: how to position AI creative (disclose or white-label).
↓ 50-Hook Swipe File
↓ Client Disclosure Script
Next weapon

Want the whole pipeline installed with you?

The Leverage Sprint: 14 days, we install the Shotgun pipeline on a real ad account together and ship 30+ variants. 7 founding seats.

See The Leverage Sprint →